Is the iPhone becoming the new bottled water?!

In 2007 Ogilvy released the Deep River Rock campaign “Water You Wear” and I think it's fair to say that since then, bottled water has transformed to become a reflection of oneself. No longer is it consumed to satisfy a human need - oh no. Bottled water is now a hand held mirror of your individuality and personality. Want to make a statement about how individual you are? Carry a bottle of water.

Similar to this I have noticed how iPhone owners now seem to use their phone as a ‘hand held mirror’. Figuratively speaking of course..! In the same way that people bring their chosen brands of bottled water for a walk; iPhones are now carried everywhere very visibly. Gone are the days when men and women placed their phones in their pockets or handbags. God forbid a stranger might not realise how individual and digitally savvy you are. No! Now that you are a proud iPhone owner it’s only just that you let the world know.


In a meeting? Place the iPhone on the desk in front of you. It will prove how professional you are.

On a bus? Plug in your white headphones; everyone will know that you’re a member of the iPhone club.

Phone ringing during class? Don’t hit it to silent. Not everyone may have heard the sweet, sweet lullaby of your iPhone ringing.

WAIT A MINUTE.... is that picture hanging lopsided?? Fear not, for you have an iPhone. You can correct its horizontality with your spirit level app.

Similar to other accessories, the iPhone has a shelf life. But if you want to show the world how modern and professional you are right now, there’s no better way to do it than to shove your iPhone in their face. They’ll respect you for it.

And FYI, for maximum effect I suggest purchasing an iPhone case, preferably one of the flippy ones. The whole flip motion of the case enhances the overall professionalism and importance that you stand for.

Oh, you’ll have to excuse me, my iPhone is ringing...