Ad Grad

I am so appy right now

iKnow, iKnow, iKnow! Like that multi-tasking over achieving kid at school, Apple seems to know it all.

I recall my friend discussing this girl who had unique language and dance skills ‘huh a stripper and fluent in Irish’. Nobody likes an over achiever. But what if an over achieving company can make you some big bucks?

iAd is a breakthrough mobile advertising platform from Apple. With it, apps can feature ads that mix the emotion of TV with the interactivity of the web. For advertisers, it creates a new media outlet that offers consumers highly targeted information.

People are using apps to get to data on the internet. The search bar is a thing of the past. We are all about the apps. The way to keep apps free to customers is to allow advertising in them.

The average iPhone user spends 30 minutes a day using apps. This means if there was an ad every 3 minutes, there would be ten ads per device per day. With an expected number of 100 million device users this summer it means there are 1 billion advertising opportunities per day. Apple says this is something we can’t ignore. And they must be right, right?

So not only should a brand be thinking about creating their own apps, now an opportunity to advertise via apps as a medium has arisen.

Apple: ‘we believe that people can love advertising again.’

Well I never knew...