Here is a lovely playful ad by Lego. I have never been much of a dolls girl and this made me look back at the times I used to play with Lego.
Toys like Lego are fun for adults too. One of the things we learned from Art Direction class was that playing and creativity can’t be separated. Advertising allows us to give our inner child a career, and what is nicer than creating an ad for a brand like Lego? Working on a campaign that can save lives maybe?
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