Tuesday 31 May 2011
Here is an ad I love from BBDO New York
I don't understand why they have cut Liza Minnelli's part out of the ad on Irish television?? I think that is the best part, it is so unexpected and it is a great representation of the guy in the front seat's inner diva! It also shows the realness of Liza's personality (a sometimes grumpy old lady just like your gran), which we don't get to see often as she is mostly seen on Prozac (blissfully happy) when making a public appearance.
What I love about this ad is that the advertising seems to work for our attention, not too hard but it manages to use humour and the element of surprise. It gives us something back in return for the thirty seconds of our life. The message is also conveyed beautifully with a simple line "you're not you when you're hungry". I think it is probably my favourite ad out there at the moment.
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