Here is an ad I love from BBDO New York

I don't understand why they have cut Liza Minnelli's part out of the ad on Irish television?? I think that is the best part, it is so unexpected and it is a great representation of the guy in the front seat's inner diva! It also shows the realness of Liza's personality (a sometimes grumpy old lady just like your gran), which we don't get to see often as she is mostly seen on Prozac (blissfully happy) when making a public appearance.

What I love about this ad is that the advertising seems to work for our attention, not too hard but it manages to use humour and the element of surprise. It gives us something back in return for the thirty seconds of our life. The message is also conveyed beautifully with a simple line "you're not you when you're hungry". I think it is probably my favourite ad out there at the moment.

Stay a Hero

New road safety campaign from the Sussex County Council.

Again like their previous TV ad they've gone for a positive approach.

I don't think it works as well as their previous ad but let me know what you think in the comments below.

Have a chew.

We’re well into the project now, the creative brief is well under way and the proverbial ball is rolling. As our campaign gains momentum I feel it is about time that we took a pause and indulged in some mental chewing gum. This clip won’t change your life but it is nice to look at.

Enjoy.

RSA Conference 2011 - The Human Impact Of Road Collisions

On Thursday the 26th of May 2011, the Road Safety Authority held a conference entitled ‘The Human Impact Of Road Collisions’ in Dublin Castle. The RSA hold annual conferences focusing on various important road safety issues. There were many distinguished guest speakers participating in the conference, sharing their wealth of knowledge and experiences with the audience. Speakers such as; the Minister for Transport, Tourism and Sport, Mr Leo Varadkar T.D, specialist consultants and doctors, and victims of road collisions and their families, presented to the audience and were also readily available for questions and answers after each session. The personal stories recounted by the victims of road collisions and their families, were both heart wrenching and inspirational, and will undoubtedly have a lasting impact on everyone in attendance.

The Emergency Services comprising the Dublin City Fire Brigade and Ambulance Services, were also present at the conference and proceeded to give a real life demonstration of the Emergency Services in action, responding to a road user in trauma after a road collision.

This conference was both informative and gripping for all involved, with all aspects of the day demonstrating the ongoing hard work and dedication of the RSA to reduce the number of deaths and collisions on Irish roads.

Save the date

09/06/2011

This is the date of our industry presentation.
We will be offering free wine and big ideas.
We're looking forward to seeing you there.

Welcome

Hello and welcome to the blog for the DIT MSc Advertising class of 2011.
We will be blogging about our experiences of the project for the RSA.
We will also be sharing our views on current issues in advertising.

Don't be shy, we'd love to hear from you.